Effective Dec. 1, 2009, the FTC has changed the playing field for online marketing. Mandatory commercial interest notices, new rules for endorsements...regulations and laws are just beginning to catch up to what had become standard business practice abuses.
If you haven't had your lawyer review your content, assist you with the legal notices now required, and explain the expanded liability that now comes with using affiliate marketers, you may want to do so today. Or contact Traverse Internet Law and we would be happy to discuss the landscape. These changes are huge to most of the online marketing world.