Effective Dec. 1, 2009, the FTC has changed the playing field for online marketing. Mandatory commercial interest notices, new rules for endorsements...regulations and laws are just beginning to catch up to what had become standard business practice abuses.
If you haven't had your lawyer review your content, assist you with the legal notices now required, and explain the expanded liability that now comes with using affiliate marketers, you may want to do so today. Or contact Traverse Internet Law and we would be happy to discuss the landscape. These changes are huge to most of the online marketing world.
Great post! It's nice to see the new FTC rulings outlined so specifically by an actual online attorney.
I hope that all of us, that are marketers, can remain compliant.
Posted by: Gary Gregory | December 08, 2009 at 04:56 PM
Definitely a good move I believe, I wonder how will the FTC respond to all the small sites and niches marketers are involved in.
Posted by: Jamie Lim | December 28, 2009 at 08:39 AM
FTC is really getting the affiliates hard. There new policies is decreasing my sales really.
Posted by: fb siphon | June 23, 2010 at 12:01 PM
Interesting to read, I liked it, thanks for sharing!
Posted by: Traffic Siphon | August 12, 2010 at 10:54 AM